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Reach Your Target Audience! Advertise on aba.com
About ABA | Statistics | Rates & Placement | Technical Specs | Print Advertising Opportunities
About ABA
Based in Washington, D.C., the American Bankers Association represents banks of all sizes on issues of national importance for financial institutions and their customers. The ABA, founded in 1875, brings together all categories of banking institutions, including community, regional and money center banks and holding companies, as well as savings associations, trust companies and savings banks.
ABA's audience is composed of banking professionals, as well as consumers, students, press and members of the financial services industry.
Site Statistics
| April 2008 |
May 2008 |
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Hits for Entire Site: 10,754,131
Average Hits/Day: 358,471
Page Views for Entire Site: 1,268,192
Average Page Views/Day: 42,273
Visits for Entire Site: 291,607
Average Visits/Day: 9,720 |
Hits for Entire Site: 9,949,551
Average Hits/Day: 320,953
Page Views for Entire Site: 1,246,953
Average Page Views/Day: 40,224
Visits for Entire Site: 298,714
Average Visits/Day: 9,635 |
Rates, Placement & Specs
Our advertising rates vary depending on location within the site. Ads will be placed at the bottom of the page (banners), unless special arrangements dictate a different location.
ABA does not provide tracking software. Upon request the ABA will provide Page Hits and/or Views for the page on which the advertisers' image was placed.
| Home Page w/ Newsletter (per month) |
All Other Pages (per month) |
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Member: $3050
Non-Member: $3500
Includes:
• Banner ad on aba.com homepage
• Inclusion in ABA's monthly Direct Connection e-mail newsletter (sent to a targeted audience of 53,000+ member bankers registered on aba.com). |
Member: $855
Non-Member: $950
Includes:
• Banner ad on page of choice
Sample pages:
• Professional Development
• Industry Issues
• Products |
If you are interested in becoming a member of the American Bankers Association, view our bank membership or service membership information.
Technical Specifications
Format: GIF or JPG
Ad/Image Size:
Full Banner = 500 x 60 max
Box = 150 x 150 max
Website URL: Advertisers should provide the Web address (URL) to which they want their ad linked. Only one URL will be accepted.
Sample Banner: (max 500 x 60 pixels)
Sample Left-Side Box: (max 150 x 150 pixels)
Additional Advertising Opportunities
Web Advertising Questions? Please contact Christie Speer or Shelley Groves
or call (202) 663-4994 for more information.
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