Industry Intelligence Tools
First Research

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First Research provides Industry Intelligence Tools that help sales and marketing teams perform faster and smarter, open doors and close more deals.  First Research quickly analyzes hundreds of sources to create insightful and easily understandable industry intelligence, helping users better understand a prospect's or client's business issues.

BACKGROUND

First Research, a division of Hoover's (a D&B company), is the leading provider of Industry Intelligence Tools.  Founded in 1998 by a financial industry sales professional who recognized the impact of industry intelligence gathering on the success of sales calls, First Research's sales tools are now used by leading financial institutions, including Bank of America and Merrill Lynch.  Other business clients include those in the technology and telecommunications industries, as well as over 50,000 sales professionals.  First Research is headquartered in Raleigh, NC. 


PROGRAM BENEFITS

First Research's intelligence tools can benefit any organization with prospects in multiple industries.  

Build and Maintain Strong Client Relationships 

• Easily understand your clients' business risks and opportunities to deliver the personalized service your clients demand.
• Increase face time and deepen relationships with easy-to-find targeted industry knowledge.
• Further differentiate yourself from other banks by offering the highest levels of customer service.

Showcase Your Expertise

• Confidently discuss your clients' business needs, potential risks and industry trends, even when you have just a few minutes to prepare.
• Develop advisory status (step into the role of CFO) and penetrate at a higher level (meet with the CEO vs. bookkeeper) by demonstrating insider knowledge of strategic issues..
• First Research Industry Intelligence Tools help new bankers build confidence and sharpen experienced bankers' industry expertise, enabling them to provide superior service to clients; sets your bank's services apart from the competition.

Save Time and Reduce Risk

• Industry Profiles simplify the research process by highlighting key trends and industry changes that are affecting your customers.
• Industry Prospector allows users to select and rank industries by key economic metrics and industry drivers to intelligently approach businesses with the greatest opportunity and the least amount of risk.
• Use Industry Intelligence Tools to make more informed credit decisions and reduce exposure to risk.
• Improve Credit Underwriting
  • Understand business issues that affect future cash flow.
  • Save time researching industry analysis for credit memos.
  • Consider all issues and risks before moving forward with a loan proposal.