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Reaching The Immigrant Market: A Strategic Business Planning Workbook
 The population of immigrants within the United States is vast and rapidly growing. For many immigrants, homeownership is a fundamental part of becoming an American.
The American Bankers Association, Georgetown University's Institute for the Study of International Migration and the Development Training Institute have published a new strategic business planning workbook, Reaching The Immigrant Market: Creating Homeownership Opportunities for New Neighbors.
This workbook is directed toward financial institutions that offer mortgage products and services. It is meant to assist your organization as you work to serve the largely untapped new American's market.
Key Topics are:
- Understanding the Immigrants
- Establishing Institutional Capacity
- Reaching New Americans
- Determining Creditworthiness
- Developing Effective Loan Products
- Develop a Plan of Action
This publication is free for members and $25 for non-members.
Call 1-800-BANKERS for your copy.
Return to the HCED Home Page
Questions? E-mail James Ballentine at the ABA Center for Community Development.
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