January 2008 Welcome to the First Issue of Community Banker Online Presented as an added value to your Community Banker subscription, this monthly electronic publication will offer even more perspective and more ideas you can take to the bank. Features include stories highlighting conference speakers and others; Keith Leggett's Credit Union Monitor column; the latest in banking technology trends; commentary from ABA experts; and a quick update of the latest regulatory and legislative developments. The supplement is free to Community Banker subscribers and to employees of ABA member banks. To sign up, visit ABA's E-Mail Bulletins subscription center or send an e-mail to CBonline@aba.com. Identity Theft Prevention -- Don't Reinvent the Wheel By John Ginovsky In putting together your bank's anti-identity theft program, identify processes that you do in the related programs you already have. Then create linkages, identify gaps and build on or buy whatever you need to fill those gaps. Meanwhile, document everything. More >> Regulatory/Legislative Recap By ABA staff ABA encouraged the FDIC to document clarifications it offered in a phone call Tuesday regarding the agency's changes to its Merit exam process. Also, The National Credit Union Administration's approval of an application that allowed Members 1st Federal Credit Union in Mechanicsburg, Pa., to convert to a community credit union charter should be overturned, ABA said. More >> Cracks in the Monolith By Keith Leggett The fissures within the once-monolithic credit union industry continue to widen as credit unions increasingly compete with one another for customers. The latest evidence comes in ads being run by various credit unions attacking the $4 billion-asset Security Service Federal Credit Union of San Antonio, Texas. More >> Trend for 2008: Marketing by Cell Phone By John Ginovsky In one episode of The Simpsons, Lisa saves Springfield from gigantic walking and talking advertising billboards. In real life, cell phones are taking the place of those mobile billboards. In fact, the whole group of digital channels will become more important as marketing tools going forward. More >> Preventing Skimming By Doug Johnson ABA's recently released Deposit Account Fraud Survey noted that 28 percent of all banks experienced ATM skimming during 2006. From California to New York, last year saw such scams throughout the country and across a wide range of businesses, including convenience stores at independently operated ATMs. More >> Parting Words "We have demonstrated that the NCUA willfully ignored its own past precedent and prior staff determinations that the area does not constitute a single community." -- ABA President and CEO Ed Yingling, regarding the association's legal challenge of the National Credit Union Administration's interpretation of what constitutes a "well-defined, local community" within the Federal Credit Union Act. back to top If you have trouble viewing this in your e-mail, view it on your browser.	Feature Article (PDF) Benefits of membership Subscription information Advertise with Us   Electronic Supplement Staff: John Ginovsky, Managing Editor; Ina Soepangkat, Designer Contributors: Pat Dalton, Keith Leggett, Doug Johnson To unsubscribe to this publication, please visit ABA E-mail Bulletins and uncheck the appropriate box. Or e-mail your request to CBOnline@aba.com © Copyright 2008 All rights reserved. American Bankers Association Headquarters 1120 Connecticut Ave NW, Washington, DC 20036 www.aba.com