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Advertising Rates & Information
ABA Bank Compliance
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ABA Bank Compliance magazine is the cornerstone of the ABA's Compliance Package, providing in-depth, step-by-step guidance for regulatory management. The magazine provides analysis of legislation, regulation and case law on a bimonthly basis. It is packed with useable, turnkey procedures and regularly features flow charts, insightful sidebars and ready-to-use sample forms.
For a more detailed profile of ABA Bank Compliance readers and their habits, click here.
2009 Advertising Rates (Payable in U.S. Dollars only)
| Black & White |
| |
1x |
3x |
6x |
12x |
| 1/2 Horizontal |
1,300 |
1,100 |
900 |
700 |
| Full Page |
1,900 |
1,700 |
1,500 |
1,300 |
| 2-page Spread |
3,500 |
3,100 |
2,700 |
2,300 |
| Two-color |
| |
1x |
3x |
6x |
12x |
| 1/2 Horizontal |
1,800 |
1,600 |
1,400 |
1,200 |
| Full Page |
2,400 |
2,200 |
2,000 |
1,800 |
| 2-page Spread |
4,200 |
3,800 |
3,400 |
3,000 |
| Four-color |
| |
1x |
3x |
6x |
12x |
| 1/2 Horizontal |
2,200 |
2,000 |
1,800 |
1,600 |
| Full Page |
2,800 |
2,600 |
2,400 |
2,200 |
| 2-page Spread |
4,900 |
4,500 |
4,100 |
3,700 |
Covers & Positioning
|
| Inside Front Cover |
add 15% |
Cover charges are in addition to four-color rate earned. |
| Inside Back Cover |
add 10% |
| Back Cover |
add 20% |
| Other Special Positions |
add 10% |
Advertisement Sizes
| |
Size (width x height) |
Bleed size |
| Full page |
8.5 x 11 inches |
8.75 x 11.25 inches |
| 1/2 horizontal |
7.5 x 4.25 inches |
|
| Spread |
17 x 11 inches |
17.5 x 11.25 inches |
Trim size of the magazine is 8-1/2 x 11 inches
Space / Materials Deadlines
| 2009 Issues |
Space Closing |
Materials Due |
| January / February 2000 |
December 1, 2008 |
December 8, 2008 |
| March / April |
February 2, 2009 |
February 9, 2009 |
| May / June |
April 1 |
April 8 |
| July / August |
June 1 |
June 8 |
| September / October |
August 3 |
August 10 |
| November / December |
October 1 |
October 8 |
Rebates & Short Rate
A rebate will be provided on the last ad when more advertising than originally contracted for has been placed and reaches the next frequency level. All advertising is subject to short rate when less advertising than originally contracted has been placed.
Inserts & Polybagging
Preprinted inserts may be placed in the full run of the magazine. Cost is based upon the actual weight and size of the insert, as well as binding method required. For a customized price quote, please contact your sales representative, or the publisher at (202) 663-5378.
Business Reply Cards
Business Reply Cards (BRCs) are billed at the 1/2-page black & white space rate earned, plus a $500 net binding charge. BRCs count as one insertion and must be accompanied by space advertising in the same issue. Contact the publisher at (202) 663-5378 for quantity and shipping information.
Materials Requirements
Advertisers must submit high-resolution, printer-ready PDF files. Files can be sent on disk using the mailing instructions below, or e-mail them to Lprice@aba.com.
Color proofs must accompany all 2-color and 4-color advertisements or ABA can not be held responsible for color matching. Laser proofs are acceptable for b&w ads only.
Detailed instructions and file settings for the PDF files are available through our printer's website for the following applications: InDesign CS2; InDesign CS; QuarkXPress 6+; QuarkXPress 4-5 Mac; QuarkXpress 4-5 Windows; Distiller 6; and Distiller 7. Click here, or go to http://www.stcroixpress.com/software.htm to be taken to the instructions.
Unless otherwise instructed in writing, the magazine will position a reference on each advertisement to the publication InfoLinks website, which provides a direct link to the advertising company's website. This reader service is provided free of charge and is not considered part of the advertising purchase.
Circulation
Nearly all 3,000+ subscribers are senior level executives whose primary area of responsibility is Compliance. A significant number of readers indicate they have additional--though lesser--responsibilities in a variety of other areas, ranging from audit and loan review to branch manager. There are no free or controlled subscriptions-all 100% are fully paid. Annual subscriptions are $300 for ABA members and $450 for nonmembers.
Mailing Instructions
All correspondence, materials and inquiries should be directed to:
Larry Price, Publisher
American Bankers Association
1120 Connecticut Avenue NW
Washington, DC 20036-3971
Phone: (800) BANKERS, (202) 663-5378
Fax: (202) 828-4540
Combined Rates / ABA Service Member Discount
Explore other areas of the banking universe with priority placement and discounted rates in ABA Bank Marketing and ABA Bank Compliance magazines. Your frequency discounts will be based on the total number of ads you place between the three magazines. For example, three insertions in ABA Bank Marketing and three insertions in ABA Bank Compliance earns you the 6x frequency discount in both magazines! Your competition will envy your savvy and your intelligence.
As an ABA Service Member, you qualify for the next highest frequency level on each advertisement you place. Don't miss out on this important member discount that often exceeds the cost of your annual membership. For membership information, please contact Jamie Kline at (202) 663-5227 or jkline@aba.com. For more information on advertising, please contact Larry Price at (202) 663-5378 or lprice@aba.com.
Contacts
Back to ABA Bank Compliance
For a sample issue or more information on advertising, please contact
Larry Price at (202) 663-5378.
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