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Reader Profile
ABA Bank Compliance
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The typical reader is the senior compliance officer representing financial institutions of all asset sizes. More than half the subscribers have 15 or more years of direct experience in regulatory compliance, and seven in ten offer more than 10 years experience.
All subscriptions are 100% paid—there are no free for controlled copies mailed. Most readers pay up to $450/year to receive the magazine and newsletter, while others readers receive it with their annual dues for the Certified Regulatory Compliance Manager program through the Institute of Certified Bankers.
Reader demographics from the current reader survey:
Gender: Female 77% Male 33%
Age: Under 25 0%
25-34 9%
35-44 21%
45-54 42%
55-64 25%
65 or older 2%
Bank asset size:
Less than $100 million 5%
$100 to 249 million 14%
$250 to 499 million 14%
$500 to 999 million 15%
$1 to 4.9 billion 14%
5 to 9.9 billion 4%
$10 billion or more 20%
not indicated/applicable 14%
Years experience in bank compliance?
Less than 1 year 0%
1 to 4 years 7%
5 to 9 years 22%
10 to 14 years 19%
15 years or more 52%
What do you do with your copies of ABA Bank Compliance?
Save for reference 90%
Route them 34%
Give/loan to someone else 18%
Clip/copy articles of interest 34%
Discard 5%
Direct involvement in the purchase of:
Anti-money laundering monitoring products / services 67%
Compliance software 87%
Data security products 23%
Disaster recovery services 28%
Document storage / management / shredding 32%
Fraud detection solutions 48%
General consulting services 35%
Identity authentication products / services 50%
Legal services 28%
Mortgage compliance services 53%
OFAC monitoring services / software 62%
Periodicals (magazines, newsletters, etc.) 60%
Reference manuals / software 62%
Regulatory reporting products / software 62%
Risk analysis software 49%
Training services / materials 65%
USA Patriot Act compliance products 64%
Which of the following actions have you taken as a result of seeing an ad in ABA Bank Compliance?
Visited an advertisers web site 50%
Used ABA InfoLinks to reach advertiser 42%
Saved an ad for reference 37%
Discussed ad with co-workers 35%
Visited an exhibit at a conference 29%
Recommended/Made purchase 22%
When you read ABA Bank Marketing magazine, how significant is it to you that the magazine is a product of the American Bankers Association?
Somewhat/Highly significant 93%
Your prospects are reading ABA Bank Compliance. They have the ability to purchase. They care about your product. They take immediate action after seeing an advertisement. Are you placing your message where they will find it?
For advertising information, please contact:
Survey conducted July 2008 by ABA. Results based on 381 responsess.
Back to ABA Bank Compliance
Questions? Please contact Larry Price for more information.
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