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ABA Are You Monetizing Your Bank's Most Valuable Asset -- Customer Data?
ABA Telephone Briefing/Webcast*
This recording of the ninety minute, live telephone briefing/Webcast held on July 22nd examines real world examples and best practices for making the most of your customer data.
Systems restricting access, integrity issues affecting data accuracy, resources limiting programs. Some or all of these challenges prevent your bank from effectively utilizing your most valuable asset -- your customer data. But help is on the way with innovative techniques and technology to make your data accessible, accurate and actionable -- to drive profitable growth and keep loyal customers.
This session explores the barriers financial institutions encounter in gathering and utilizing data effectively. Advances in data management, customer intelligence techniques and real-time decisioning technology are making customized services and targeted sales programs a viable option for most banks. This telephone briefing/Webcast also examines successful approaches and practical examples of how your bank can transform and use your data as a strategic, competitive advantage and a revenue driver.
| Program Date |
Audio CDs Now Available |
| Per CD Fees** |
$225 ABA/Service Member • $355 Non-Member |
| Registration |
Not applicable |
| Audio CD |
Order Online (PDF) |
| Credits |
2.0 CFMP |
Topics to Include
- Common data challenges
- The state of the Customer Experience -- Why data is more important than ever
- Techniques to make your data -- accessible, accurate and actionable
- Real cases and strategies to:
- Generate more deposits and create 'stickier' clients through cross-sell
- Create synergies between satisfaction and customer experience programs to improve both scores
- Calculate and increase your bank's wallet share
- Integration of data with new, real-time decisioning technology to personalize the customer experience and improve sales.
Speakers
- Ryan Pellet, Vice President Analytics and Business Intelligence, Global Consulting Services, Convergys Corporation, Cincinnati, OH
- Laura Pomerene, Assistant Vice President, Marketing Director, First National Bank & Trust, Beloit, WI
- Maggie Kelly, Vice President Marketing, ABA Professional Development, American Bankers Association, Washington, DC
Who Should Attend
- Vice Presidents
- Department Heads
- Directors
- Senior Managers
- Retail Managers
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- Customer Service
- Sales and Marketing
- Operations
- IT/Technology
- Research and Data Managers
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*ABA's Telephone Briefings include reference materials and telephone audio. Telephone/Webcast Briefings include reference materials, telephone audio, and simultaneous webcast presentation (requires 56K or faster with JavaScript and cookies enabled in the browser, i.e., Microsoft Internet Explorer 4.0 or later, or Netscape 4.7X).
**Each site license (registration fee) entitles you to one phone connection and one Internet connection (when there is a simultaneous webcast presentation) where an unlimited number of listeners can participate.
Any transmission, retransmission or republishing of the audio or Web portions of this briefing is strictly prohibited.
Questions? Please contact Joe Mach / Linda Shepard / Cari Hearn for more information.
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