ACB: Press Releases

Contact:	Robert Schmermund (202) 857-3104 Jim Eberle (202) 857-3145	Jim Eberle (202) 857-3145 (work) (703) 893-2593 (home) [email protected]	For Immediate Release May 5, 2006 #06-26
E-mail: [email protected]

INNOVATIVE MARKETING BOOK FEATURES 29 COMMUNITY BANKS

Press Release Tools
	E-mail This Press Release
	Printer-Friendly Format

WASHINGTON, D.C. — Twenty-nine community banks are featured in Bank Marketing 1-2-3: The Practical Handbook for Community Banks, published in a six-volume series by America’s Community Bankers. The book responds to the needs expressed by community bankers for practical support and best practices to improve and expand their marketing activities.

“The biggest pluses are the comments and input from other bankers,” said Thomas Caron, president of the $88 million Bank of Easton, Easton, Mass., and chairman of ACB’s Marketing and Public Relations Committee. “Peer success stories are always beneficial to the reader when trying to shape a marketing program for your bank.”

Each unit is devoted to a specific marketing topic and includes real-life case studies featuring community banks and templates on CD-ROM. The topics include: strategic marketing planning, market research tools, relationship marketing and consultative sales, branding and integrated marketing, e-marketing and new product development. Bankers can customize more than 20 templates and checklists including: a budget worksheet, customer satisfaction surveys, press releases, a focus group script and a new product launch plan.

“The best thing about the series is that it is written and reviewed by bank marketing people,” said Damien Kane, vice president and marketing director, Northfield Savings Bank, with $1.4 billion in assets headquartered in Staten Island, N.Y.

“We were trying to be concise and practical, allowing bank marketers to implement best practices immediately,” said Monique Hanis, a co-author who is also ACB’s senior vice president for marketing and business development. The book units can be purchased individually or as a discounted six-unit set by contacting Jantell Stone at (202) 857-3119 or [email protected].

Community banks featured in ACB’s Bank Marketing 1-2-3: The Practical Handbook for Community Banks include:

Astoria Federal Savings Bank, Lake Success, N.Y. Assets: $22 billion.
Bank of Internet U.S.A., San Diego. Assets: $681 million.
BankWest of Nevada, Las Vegas. Assets: $1.9 billion.
Business Bank of Nevada, Las Vegas. Assets: $454 million.
Brentwood Bank, Bethel Park, Pa. Assets: $376 million.
Commercial National Bank, Texarkana, Texas. Assets: $155 million.
Community Bank, Granbury, Texas. Assets: $361 million.
Community Central Bank, Mt. Clemens, Mich. Assets: $461 million.
Connecticut Bank & Trust, Hartford. Assets: $97 million.
Eagle Bank, Everett, Mass. Assets: $448 million.
First Texas Bank, Georgetown, Texas. Assets: $249 million.
Gainsville Bank & Trust, Gainesville, Ga. Assets: $645 million.
Greenville Federal, Greenville, Ohio. Assets: $136 million.
Indian Village Community Bank, North Canton, Ohio. Assets: $99 million.
Interchange Bank (now TD Banknorth), Saddle Brook, N.J. Assets: $1.6 billion.
Irwin Bank & Trust, Irwin, Pa. Assets: $684 million.
McHenry Savings Bank, McHenry, Ill. Assets: $265 million.
Mid America Bank, FSB, Clarendon Hills, Ill. Assets: $10.4 billion.
Mt. Washington Co-operative Bank, South Boston. Assets: $436 million.
Naugatuck Savings Bank, Naugatuck, Conn. Assets: $647 million.
North Akron Savings Bank, Akron, Ohio. Assets: $159 million.
Northfield Savings Bank, Staten Island, N.Y. Assets: $1.4 billion.
Parish National Bank, Bogalusa, La. Assets: $736 million.
Peoples Heritage Bank (now TD Banknorth), Portland, Maine. Assets: $32 billion.
Pulaski Bank, St. Louis. Assets: $803 million.
Reliance Bank, Altoona, Pa. Assets: $297 million.
Sovereign Bank, Wyomissing, Pa. Assets: $63 billion.
Sterling Savings Bank, Spokane, Wash. Assets: $7.6 billion.
Umpqua Bank, Roseburg, Ore. Assets: $5.3 billion.

Also mentioned: AlturaCredit Union, American Express, Bank of America, Citibank, Countrywide, Credit Mutuel (France), Eastern Bank (Boston), E*Loan, E*Trade Bank, First National Bank of Omaha, Frost National Bank (San Antonio), GE Insurance Solutions, GMAC, HSBC, Huntington Bank, Lending Tree, Royal Bank of Canada, Second Federal Savings Bank (Chicago), U.S. Bank, Unibank (Miami), Wachovia, Washington Mutual and Wells Fargo.

America’s Community Bankers is the national trade association committed to shaping the future of banking by being the innovative industry leader strengthening the competitive position of community banks. To learn more about ACB, visit www.AmericasCommunityBankers.com.

-30-