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REGISTER FOR NATIONAL OPERATIONS, SECURITY & TECHNOLOGY CONFERENCE HERE
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REGISTER FOR NATIONAL SALES & MARKETING
CONFERENCE HERE
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INTRODUCTION |
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Conference Tracks:
Operations, Payments, and Technology
Security Management and Fraud Protection
Sales and Marketing
Attend ACB’s 2006 National Operations, Security and Technology
Conference and National Sales and Marketing Conference, held in
conjunction to help facilitate the integration of these critical bank
functions. Learn the latest trends in operations, payments, security,
and technology developments, plus innovative marketing and sales
strategies. Whether you are CEO, senior executive, or a marketing and
sales professional, these power- packed conferences give you the tools
you need to attract business, build relationships, and increase
revenues.
General Session topics bridge the gap between operations, security,
sales and marketing. Customize your conference agenda by participating
in any concurrent session. In addition, the Marketplace features the
latest products and services for financial institutions and provides the
perfect opportunity to network with a broad audience of attendees.
2006 National Retail banking Conference Advisory Board
This Conference was developed by bankers, for bankers like you. ACB
thanks the Retail Banking, Operations, Security & Technology Committee,
Electronic & Electronic Payment Systems Committee and the Marketing &
Public Relations Committee for creating this top-notch conference.
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GENERAL SESSION TOPICS & KEYNOTE SPEAKERS |
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Payments Convergence and the State of the Marketplace
Elliot McEntee, President and CEO, NACHA—The Electronic Payments
Association
Mr. McEntee shares insights on the current state of the payments
marketplace. NACHA, a nonprofit banking trade association, promulgates
the rules and operating guidelines for electronic payments. Prior to
NACHA, Mr. McEntee was an Associate Director of the Board of Governors
of the Federal Reserve System. He was responsible for managing a
function that oversees the nation’s payments mechanism and financial
services the Federal Reserve provides to banks, thrift institutions and
the U.S. Government.
How to Claim the Future without Losing the Past
William J. Carner, Ph.D., Director of the Business Foundations Program,
University of Texas
Learn how different generations respond to marketing tactics. Dr. Carner
is president and founder of the bank-consulting firm Carner &
Associates, Ltd., which published the Bancpen Reportsä utilized by more
than 2500 financial institutions nationwide. He currently provides
market research, cross-selling and sales management consulting to major
corporations nationwide.
Creating Value in a Crowded Marketplace
Jane Cleland, Author, Curriculum Developer and Corporate Trainer and
Facilitator
Ms. Cleland draws from her 20+ years of experience in business
communications to show you how to create value in a competitive
industry. She has helped thousands of business professionals create
profitable marketing plans and has published 4 books. Her clients
include American Express, the American Management Association, Pepsi,
Pfizer, PricewaterhouseCoopers, as well as universities and government
agencies.
Top 10 Frauds Perpetrated Against Banks Today
Chuck Whitlock, Investigative Reporter
Mr. Whitlock demonstrates how people from every walk of life fall for
every type of scam imaginable. Using undercover videotapes, he covers
identity theft, cyber crimes, business fraud, investment scams, and
common street scams. Mr. Whitlock is a well-respected consumer advocate
and a nationally recognized expert on scams and has appeared on the
Oprah Winfrey Show, Today on NBC, and CNN’s Your Money.
The New Banking Superplatform –What’s in Store for the Future of Branch
Banking
Michael Wons, Sr. Platform Strategy Advisor, Microsoft
Get a preview of the technology Microsoft is developing specifically for
the financial services market. Mr. Wons is responsible for defining and
developing a single solutions-based architecture for Microsoft within
Financial Services and works to enable secure, reliable, and scaleable
enterprise level solutions for banking, capital markets, and insurance
companies.
The Story of a Community Bank: A Rebranding Success
Edward Merritt, President and CEO, Mt. Washington Bank
With more than 20 years of banking and financial management experience,
Mr. Merritt shares techniques on how to integrate your marketing goals
with operations. Discover key factors for effective marketing,
strategies to increase your bank’s exposure, and methods to train your
staff to implement your brand.
Market Signals: What The Financial Markets are Telling Us About the
Future
Peter Ricchiuti, Tulane University
“If the majority of people were right, the majority of the people would
be rich…and they’re not!” Following the herd has rarely produced
superior long-term results. Mr. Ricchiuti shares his informative and
entertaining perspective on financial markets, the importance of proper
diversification and the cyclical nature of both stocks and investment
sectors. He also tells us about the unusual securities research program
he heads up with his students.
Operations, Payments, and Technology
Track
Imaging Records – Winning Strategies to Take the Enterprise
Paperless
An increasing number of banks are utilizing image technology to
transform their banks into paperless enterprises. This program
will explore some of the ways banks are utilizing electronic
documents including e-mortgages, e-statements, electronic
disclosures and electronic document retention. Learn about the
latest technologies; understand the opportunities/risks involved
and examine record retention requirements.
Item Processing Update-Image Exchange and Remote Presentment
The item-processing revolution initiated by Check21 two years
ago continues to gain momentum with the number of paper items
moving through the payment system decreasing at a dramatic rate.
Image exchange, distributed capture, electronic check
presentment (ECP), lockbox conversion, and integrated return
processing are all helping shape the business case for the next
generation of item processing. Examine lessons learned from
early adopters and learn about new ways to minimize fraud and
eliminate duplicates.
FFIEC Customer Authentication Guidance: Requirements and
Solutions
In October 2005, the Federal Financial Institutions Examination
Council (FFIEC) released guidance, Authentication in an Internet
Banking Environment, requiring banks to conduct a risk-based
assessment of customer authentication procedures in use to
protect sensitive information. Banks were called to examine
their reliance on basic password systems to protect online
banking transactions. The FFIEC guidance will lead to additional
security to restrict access to online accounts. This panel will
discuss the regulatory intent of the guidance as well as
compliance strategies.
Payment Cards: Maximizing Income and Minimizing Risk
The payment card industry is expanding at a rapid rate from
credit to debit to stored value to payroll cards and beyond.
This panel will discuss how banks can take advantage of the
opportunities created by payment cards while managing the
associated risk. Learn more about the risk/reward analysis of
debit vs. credit and how different card types can build loyalty.
Competing in the Evolving Bill Payment/Presentment
Marketplace
The bill payment and presentment marketplace continues to evolve
with new opportunities for community banks to strengthen
customer relationships. This program will focus on new products,
strategies for promoting customer adoption, and examining new
payment/billing related initiatives such as the Electronic
Billing Information Delivery Service (EBIDS) pilot program.
Combating Insider Threats
Insider threats are the single biggest threat to any banks
information security program. Effective use of technology,
employee background checks, and establishing a corporate culture
that can identify the telltale signs of potential insider abuse
are key components to mitigating insider threat risk. Examine
the behavioral and technical analysis of illicit insider
computer crimes with representatives from the U.S. Secret
Service and review banking regulators expectations for
background screening.
International Payment Opportunities
Economic opportunity has attracted immigrants to the United
States for two hundred years and it continues today. Often, new
immigrants use their incomes to support family members that have
remained behind in their native country. Learn how banks can
increase their customer base by processing these international
remittances profitably and efficiently.
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Security Management and Fraud Protection Track
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A CERTIFICATE OF SECURITY MANAGEMENT TRAINING WILL BE AWARDED
UPON COMPLETION OF SECURITY PROGRAM. |
Organized Crime in Banking
The world is changing and with it the types of attacks being
used against your financial institution. This session covers
extortion, gang activities, and organized crime techniques.
Spotlight on Forged and Altered Documentation
Financial Institutions across the country have been taking
losses with U.S. Postal Orders, fraudulent ID’s and bogus loan
documentation. This session teaches you skills to identify these
items and protect your institution.
The Bank Security Officer
The Security Officer role is one of the most demanding roles in
the financial institution. This session will review the
requirements the Security Officer must fulfill to accomplish
their duties as it relates to banking regulations and the
standards of the industry.
*****This session is mandatory
for anyone receiving the “Certificate of Security Management
Training.”
101 Digital – CCTV
Financial institutions are converting to digital formats and
finding that the vendors speak in a new language. Some
institutions have found that the new systems they have installed
are inferior to their old analog VCR systems. In this session we
will learn vendor “speak” what it means and how to analyze what
you need to protect your institution. You are not alone,
understand what you are asking and what they are saying.
Robbery Awareness
Your financial institution can make itself a target for robbers!
In this session we will review the steps and procedures
financial institutions should enact to help protect staff and
the public. Learn how most robbers case your institution and
what specific steps you can take to reduce your chances of
robbery.
Technologies to Protect the Bank
How is technology helping bankers defend their financial
institution, personnel, and customers? Learn about the latest
technology for the security officer.
Managing Money Laundering Risk-Beyond BSA/SAR/CTR
The Federal Government has made it clear that the focus and
intent is for financial institutions to deter, detect, and
report money laundering attempts. Review what patterns your bank
should be looking for and how to report it. |
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Sales and Marketing Track
PR on the Fly: Dealing with the Media & Crises Management
Hear from a public relations expert on how to manage your
communications with the media. Learn how to lay the groundwork
and manage ongoing efforts for large and small crises.
"Women…Opportunity #1"
Women control more money than ever – – 7 trillion in consumer
and business spending. This session examines current research
which reveals this major marketing opportunity. Plus, it gives
guidance on how to and how not to market to women.
Mastering CRM: Unleashing the Power of Your Customers
Most banks have not tapped into the wealth of information in
their own customer files, nor established effective retention
strategies. Learn how to unearth and apply customer data to
manage your customer relationships for life.
Starting With the Customer: Evaluating Customer Satisfaction
Banks evaluate customer satisfaction in order to gauge service
levels, determine customer trends, and prioritize new product
development. Learn strategies and best practices for community
bank marketers.
New Product Development Trends
Hear from experts on what consumers are looking for in financial
services, what your competitors (bank and nonbank) are doing and
how to respond in a competitive, cluttered marketplace.
Safe Marketing: Making Sure You’re In Compliance
Our expert covers all the key regulations that affect bank
marketing, including advertising disclosure. Learn what you need
to know to promote your bank’s services while staying in
compliance. Also, complying with the new Do-Not-Call and
Do-Not-Fax Laws. Many marketers are moving toward
permission-based contact to improve their effectiveness, but
it’s also the law for calls and faxes. Learn how to ensure your
bank is in compliance when using these prospecting mediums.
Skills for the Bank CMO
The role of the chief marketing officer has grown to greater
importance in implementing the bank’s strategic plan. Learn key
techniques for success including working effectively with people
across the bank. |
Federal Reserve Town Hall Forum
Wednesday, March 21, 7:30 a.m. – 8:30 a.m.
Join senior officials from the Federal Reserve Board of Governors and
the Federal Reserve Banks to discuss policy and payment operations
issues important to community banks. This interactive forum includes
brief presentations by senior Fed staff and the opportunity for bankers
to address their questions and concerns. Topics include: item
processing, Check21, ACH operations, Fed research, and new operations
oriented regulations and initiatives
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SCHEDULE AT-A-GLANCE |
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SUNDAY, MARCH 19
12 Noon – 5 p.m.
Registration
1 p.m. – 5 p.m.
Optional Education Sessions
5 p.m. – 6 p.m.
Meet & Greet Reception in the Marketplace
MONDAY, MARCH 20
7 a.m. – 5 p.m.
Registration & Information
7 a.m. – 8 a.m.
Optional Business Solutions Sessions
7:30 a.m. – 8 a.m.
Continental Breakfast
8 a.m. – 10:15 a.m.
General Session
9 a.m. – 11 a.m.
Spouse and Guest Hospitality Room
10:15 a.m. – 11 a.m.
Networking Refreshment Break in the Marketplace
11 a.m. – 12:15 p.m.
Concurrent Sessions
12:15 p.m. – 1:15 p.m.
Lunch on your own
1:15 p.m. – 1:45 p.m.
Dessert Break in the Marketplace
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(MONDAY cont.)
1:45 p.m. – 3 p.m.
Concurrent Sessions
3 p.m. – 3 :30 p.m.
Networking Refreshment Break in the Marketplace
3:30 p.m. – 4:45 p.m.
Concurrent Sessions
5 p.m. – 6 p.m.
Wine and Cheese Reception in the Marketplace
TUESDAY, MARCH 21
7 a.m. – 5:30 p.m.
Registration & Information
7 a.m.– 8 a.m.
Peer Group Sessions with Continental Breakfast
7:30 a.m. – 8 a.m.
Continental Breakfast
8 a.m. – 10 a.m.
General Session
9 a.m. – 11 a.m.
Spouse and Guest Hospitality Room
10 a.m. – 10:30 a.m.
Networking Refreshment Break in the Marketplace
10:30 a.m. – 11:45 a.m.
Concurrent Sessions
11:45 a.m. – 1 p.m.
Lunch in the Marketplace |
(TUESDAY cont.)
1:00 –2:15 p.m.
Concurrent Sessions
2:15 p.m. – 2:45 p.m.
Refreshment Break in the Marketplace
3 p.m. – 4 p.m.
General Session
4:15 p.m. – 5:30 p.m.
Concurrent Sessions
6 p.m. – 7 p.m.
Reception
WEDNESDAY, MARCH 22
7:30 a.m. – 12 Noon
Registration
7:30 a.m. – 8:30 a.m.
Federal Reserve Town Hall with Continental Breakfast
7:30 a.m. – 8:30 a.m.
Sales & Marketing Peer Group Session with Continental Breakfast
8:30 a.m. – 9 a.m..
Continental Breakfast
9 a.m. – 10:15 a.m.
Concurrent Sessions
10:15 a.m. – 12 Noon
Closing General Session
12 Noon
Adjournment |
*Program subject to change
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PROGRAM (As of 01/23/2006) |
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SUNDAY |
MONDAY |
TUESDAY | WEDNESDAY
Sunday, March 19, 2006
12 Noon – 5 p.m.
Registration
1 p.m. – 5 p.m.
Optional Education Session
Information Security Program – Beyond the Regulatory Requirements
Fee: ACB Member: $150, Non-Member: $225
Inadequate information security programs continue to be one of the most
frequently cited issues by bank examiners. In this session, you actively
participate in the development of an information security program that
includes development of policies and procedures, business continuity
plans, incident response programs, and other key security controls. The
program is intended to go beyond what is required by bank regulators
providing participants with a working framework to help better mange
information security at their banks.
Kevin F. Streff, PhD Dakota State University Director, Center for Information Assurance College of Business & Information Systems Madison, SD
1 p.m. – 5 p.m.
Optional Education Session
Community Bank Payment Card Management Fee: ACB Member: $150, Non-Member: $225
With payment card growth continuing at a torrid pace and competition
increasing, community banks need to be ever diligent to offer
competitive products, manage risks, increase customer use, and obtain
new customers. This fast paced workshop covers a wide array of issues
from strengthening loyalty and reward programs, offering new products
(e.g., payroll, prepaid, etc.), managing risk, and dealing with
compromised card losses
1 p.m. – 5 p.m.
Optional Education Session
How to Write and Design Successful Promotional Materials
Part I: Sunday, March 19, 1 p.m. – 3 p.m. Part II: Sunday, March 19, 3 p.m. – 5 p.m.
Fee: ACB Member: $150, Non-Member: $225
Learn strategies to create high-impact ads, e-mails, newsletters,
brochures, reports, flyers, websites, and everything else you want
people to read. Part I covers how setting action-oriented objectives and
understanding your audience segments are key to creating effective
promotional strategies and get the tools to generate results-producing
copy (i.e., 12 Hallmarks of Excellences, the Empathy Index, the Gunning
Fog Index, Six Styles of Winning Copy, et al). In Part II find out how
to critique designs using checklists and tools for analysis. Learn to
test whether your promotional messages are clear and whether your
emphasis is correct. Discover how fonts are likely to be perceived, and
how to select those that create just the image you seek-while
maintaining readability.
Jane K. Cleland Author, Curriculum Developer, and Corporate Trainer and Facilitator New York, NY
1 p.m. – 2 p.m.
Optional Education Session
Security Officer 101 – A Forum for Beginning Security Officers
Fee: ACB Member: $125, Non-Member: $175
(fee is for both security
sessions from 1 p.m.- 3 p.m.)
This workshop introduces new security officers to the expanding roles
and responsibilities of a financial institution security professional.
Participants review the basic requirements of a board appointed security
officer and discuss best practices for management reporting, physical
security, investigations, and other security related issues. Experienced
security officers share their knowledge on the pitfalls, roadblocks, and
opportunities for strengthening security programs at their bank.
Craig A. Almquist
Facilities & Security Director
MidCountry Bank
Hutchinson, MN
Bert Chesterton
Vice President
Cambridge Savings Bank
Cambridge, MA
Arvin Clar
Financial Crimes Unit
Cleveland Police Department
Cleveland, OH
Mark A. McKinnon
Senior Vice President
Dedham Institution for Savings
Dedham, MA
Barry Thompson, CRCM
Managing Partner
Thompson Consulting Group, LLC
Oswego, NY
2 p.m. – 3 p.m.
Optional Education Session
Security Officer Review This interactive session for security officers of any skill level helps
participants get the most out of their conference experience. Topics
include: new security technology and equipment, dealing with law
enforcement, case management, and reviewing the latest bank scams.
Security officers share their experiences in dealing with balancing
security needs, mitigating internal fraud risk, providing access to
customers, and other security related topics.
Craig A. Almquist
MidCountry Bank
Bert Chesterton
Cambridge Savings Bank
Arvin Clar
Cleveland Police Department
Mark A. McKinnon
Dedham Institution for Savings
Barry Thompson, CRCM
Thompson Consulting Group, LLC
5 p.m. – 6 p.m.
Meet & Greet Reception in the Marketplace
Monday, March 20, 2006
7 a.m. – 5 p.m.
Registration
7 a.m. – 8 a.m.
Optional Business Solutions Sessions with Continental Breakfast
7:30 a.m. – 8 a.m.
Continental Breakfast
8 a.m. – 10:15 a.m.
General Session
Welcome Presiding Officer: Roy A. Balkus Chair, 2005 Retail Banking, Operations & Technology Committee Vice President/Technology Naugatuck Savings Bank Naugatuck, CT
Top 10 Frauds Perpetrated Against Banks Today In this entertaining and educational session, Chuck demonstrates how
people from every walk of life fall for every type of scam imaginable.
Using undercover videotapes, he covers such topics as identity theft,
cyber crimes, health care fraud, business fraud, investment scams, and
common street scams. Chuck is a well-respected consumer advocate and a
nationally recognized expert on scams, he has shared his knowledge and
experiences on numerous radio and television programs including the
Oprah Winfrey Show, Today on NBC, and CNN’s Your Money.
Chuck Whitlock Investigative Reporter Vancouver, WA
Payments Convergence and the State of the Marketplace Mr. McEntee shares insights on the current state of the payments
marketplace. He is the President and CEO of NACHA – The Electronic
Payments Association. NACHA is a nonprofit banking trade association
that promulgates the rules and operating guidelines for electronic
payments including the ACH Network. Prior to joining NACHA, Mr. McEntee
was an Associate Director on the staff of the Board of Governors of the
Federal Reserve System. He was responsible for managing a function that
oversees the nation’s payments mechanism and financial services the
Federal Reserve provides to banks, thrift institutions and the United
States Government.
Elliot McEntee President and CEO NACHA-The Electronic Payments Association Herndon. VA
Creating Value in a Crowded Marketplace Ms. Cleland draws on her more than 20 years experience in business
communications to show you how to create value in a competitive
industry. She has helped many thousands of business professionals create
strategic marketing plans that produce bottom line results. Her clients
include American Express, the American Management Association, Pepsi,
Pfizer, PricewaterhouseCoopers, as well as universities and government
agencies. Jane’s had four books published on communication topics, most
recently, Business Writing for Results.
Jane K. Cleland Author, Curriculum Developer, and Corporate Trainer and Facilitator New York, New York
10:15 a.m. – 11 a.m.
Networking Refreshment Break in the Marketplace
11 a.m. – 12:15 p.m.
Concurrent Session
Tracks:
Operations, Payments, and Technology
Security Management and Fraud Protection
Sales and Marketing
Imaging Records – Winning Strategies to Take the Enterprise Paperless An increasing number of banks are utilizing image technology to
transform their banks into paperless enterprises. This program will
explore some of the ways banks are utilizing electronic documents
including e-mortgages, e-statements, electronic disclosures and
electronic document retention. Learn about the latest technologies;
understand the opportunities/risks involved and examine record retention
requirements.
Thomas L. Frale , Jr., CTP
Senior Vice President
International Consulting Inc.
Elk Grove Village, IL
Gabe Minton
Executive Vice President
Mortgage Industry Standards Maintenance Organization
Washington, DC
Moderator:
Larry Turner
Senior Vice President & CIO
First Bank Richmond, N.A.
Richmond, IN
Organized Crime in Banking
The world is changing and with it the types of attacks being used
against your financial institution. This session covers extortion,
gang activities, and organized crime techniques.
Arvin Clar
Cleveland Police Department
Moderator:
Pamela E. Andrews
Vice President Loss Prevention and Security Officer
Bank of the Keys
Homestead, FL
PR on the Fly: Dealing with the Media & Crises Management Hear from a public relations expert on how to manage your communications
with the media. Learn how to lay the groundwork and manage ongoing
efforts for large and small crises.
Chuck Whitlock Investigative Reporter
9 a.m. – 11 a.m.
Spouse and Guest Hospitality Room
12:15 p.m. – 1:15 p.m.
Lunch on Your Own
1:15 p.m. – 1:45 p.m.
Dessert Break in the Marketplace
1:45 p.m. – 3 p.m.
Concurrent Session
Tracks:
Operations, Payments, and Technology
Security Management and Fraud Protection
Sales and Marketing
Item Processing Update—Image Exchange and Remote Presentment The item-processing revolution initiated by Check21 two years ago
continues to gain momentum with the number of paper items moving through
the payment system decreasing at a dramatic rate. Image exchange,
distributed capture, electronic check presentment (ECP), lockbox
conversion, and integrated return processing are all helping shape the
business case for the next generation of item processing. Examine
lessons learned from early adopters and learn about new ways to minimize
fraud and eliminate duplicates.
Brian Egan
Vice President
Federal Reserve Bank of Chicago
Chicago, IL
Marcell King Vice President, Sales Open Solutions, Inc. Glastonbury, CT
Ted Umhoefer, FISERV Senior Vice President Fiserv, Inc. Brookfield, WI
Moderator: Kade Peterson Senior Vice President Sterling Savings Bank Spokane, WA
Spotlight on Forged and Altered Documentation
Financial Institutions across the country have been taking losses with
U.S. Postal Orders, fraudulent ID’s and bogus loan documentation. This
session teaches you skills to identify these items and protect your
institution.
David Battle, CFE
Security Practitioner
David Battle Resources
St. Louis, Missouri
Moderator:
Gary Sechen
Chief Financial Officer/Vice President
Key West Bank
Key West, FL
Marketing "Women…Opportunity #1"
Women control more money than ever – – 7 trillion in consumer and
business spending. This session examines current research which reveals
this major marketing opportunity. Plus, it gives guidance on how to and
how not to market to women.
Kevin Tracey President tracey/edwards/oneil Manchester, NH
3 p.m. – 3:30 p.m.
Networking Refreshment Break in the Marketplace
3:30 p.m. – 4:45 p.m.
Concurrent Session
Tracks:
Operations, Payments, and Technology
Security Management and Fraud Protection
Sales and Marketing
FFIEC Customer Authentication Guidance: Requirements and Solutions In October 2005, the Federal Financial Institutions Examination Council
(FFIEC) released guidance, Authentication in an Internet Banking
Environment, requiring banks to conduct a risk-based assessment of
customer authentication procedures in use to protect sensitive
information. Banks were called to examine their reliance on basic
password systems to protect online banking transactions. The FFIEC
guidance will lead to additional security to restrict access to online
accounts. This panel will discuss the regulatory intent of the guidance
as well as compliance strategies.
Marc Gaffan Cyota New York, NY
Jeff Kopchik Senior Policy Analyst Federal Deposit Insurance Corporation Washington, DC
Tom Oscherwitz Vice President of Government Affairs & Chief Privacy Officer ID Analytics, Inc. San Diego, CA
Moderator:
Sidney “Chip” Corbett
First Vice President
Hoyne Savings Bank
Chicago, IL
The Bank Security Officer
The Security Officer role is one of the most demanding roles in the
financial institution. This session will review the requirements the
Security Officer must fulfill to accomplish their duties as it relates
to banking regulations and the standards of the industry.
This session is mandatory for anyone receiving
the “Certificate of Security Management Training.”
David Battle, CFE
David Battle Resources
Barry Thompson, CRCM
Thompson Consulting Group, LLC
Mastering CRM: Unleashing the Power of Your Customers
Most banks have not tapped into the wealth of information in their own
customer files, nor established effective retention strategies. Learn
how to unearth and apply customer data to manage your customer
relationships for life.
Jason Dias
Trainer-Historian-Consultant
Marquis Software Solutions, Inc.
Plano, TX
Tammy Gennusa
Senior Vice President, Marketing
Parish National Bank
Covington, LA
5 p.m.– 6 p.m.
Wine & Cheese Reception in the Marketplace
Tuesday, March 21, 2006
7 a.m. – 8 a.m.
Peer Group Sessions with Continental Breakfast
7:30 a.m. – 8 a.m.
Continental Breakfast
8:00 a.m. – 10 a.m.
General Session
Presiding Officer:
Thomas M. Caron
President & CEO
Bank of Easton
North Easton, MA
The Story of a Community Bank: A Rebranding Success With more than 20 years of banking and financial management experience,
Mr. Merritt shares techniques on how to integrate your marketing goals
with operations. Discover key factors for effective marketing,
strategies to increase your bank’s exposure, and method’s to train your
staff to implement your brand.
Edward Merritt President & CEO Mt. Washington Bank Boston, MA
The New Banking Superplatform –What’s in Store for the Future of Branch
Banking Get a preview of the technology Microsoft is developing specifically for
the financial services market. Mike is responsible for defining and
developing a single solutions-based architecture for Microsoft within
Financial Services and works to enable secure, reliable, and scaleable
enterprise level solutions for banking, capital markets, and insurance
companies.
Michael K. Wons Sr. Platform Strategy Advisor National Architecture Team
Financial Services Group Microsoft Corporation Downers Grove, IL
Market Signals: What the Financial Markets are Telling Us About the
Future “If the majority of people were right, the majority of the people would
be rich…and they’re not!” Following the herd has rarely produced
superior long-term results. Peter shares his informative and
entertaining perspective on financial markets, the importance of proper
diversification and the cyclical nature of both stocks and investment
sectors. He also tells us about the unusual securities research program
he heads up with his students.
Peter Ricchiuti Director of Research Tulane University A.B. Freeman School of Business New Orleans, LA
9 a.m. – 11 a.m.
Spouse and Guest Hospitality Room
10 a.m. –10:30 a.m.
Networking Refreshment Break in the Marketplace
10:30 a.m. – 11:45 a.m.
Concurrent Session
Tracks:
Operations, Payments, and Technology
Security Management and Fraud Protection
Sales and Marketing
Payment Cards: Maximizing Income and Minimizing Risk The payment card industry is expanding at a rapid rate from credit to
debit to stored value to payroll cards and beyond. This panel will
discuss how banks can take advantage of the opportunities created by
payment cards while managing the associated risk. Learn more about the
risk/reward analysis of debit vs. credit and how different card types
can build loyalty.
Les G. Anderson
Assistant Vice President – Enhancement Sales
Fidelity National Information Services
St. Petersburg, FL
Mark MacCarthy
Senior Vice President, Public Policy
Visa, USA
Washington, DC, 20036
Moderator:
Steve C. Haen
Compliance & Security Officer
East Wisconsin Savings Bank
Kaukauna, WI
101 Digital – CCTV
Financial institutions are converting to digital formats and finding
that the vendors speak in a new language. Some institutions have found
that the new systems they have installed are inferior to their old
analog VCR systems. In this session we will learn vendor “speak” what it
means and how to analyze what you need to protect your institution. You
are not alone, understand what you are asking and what they are saying.
Kevin Surette
Surette Consulting and Investigations
Litchfield, Maine
Moderator:
Bert Chestertonn
Cambridge Savings Bank
Starting With the Customer: Evaluating Customer Satisfaction
Banks evaluate customer satisfaction in order to gauge service levels,
determine customer trends, and prioritize new product development. Learn
strategies and best practices for community bank marketers.
Frank Aloi
President & CEO
Ath Power
Andover, MA
Edward Merritt
President & CEO
Mt. Washington Bank
Boston, MA
1 p.m. – 2:15 p.m.
Concurrent Sessions
Tracks:
Operations, Payments, and Technology
Security Management and Fraud Protection
Sales and Marketing
Competing in the Evolving Bill Payment/Presentment Marketplace
The bill payment and presentment marketplace continues to evolve with
new opportunities for community banks to strengthen customer
relationships. This program will focus on new products, strategies for
promoting customer adoption, and examining new payment/billing related
initiatives such as the Electronic Billing Information Delivery Service
(EBIDS) pilot program.
Kelli Schultz President IPay Technologies Elizabethtown, KY
Dennis Simmons President & CEO SWACHA Dallas, TX
Moderator: Abraham L. Nader Senior Vice President Dollar Bank Pittsburgh, PA
Robbery Awareness
Your financial institution can make itself a target for robbers! In this
session we will review the steps and procedures financial institutions
should enact to help protect staff and the public. Learn how most
robbers case your institution and what specific steps you can take to
reduce your chances of robbery.
Barry Thompson, CRCM
Thompson Consulting Group, LLC
Moderator:
Paul Allen
Vice President/Security Officer
First Bank Richmond, N.A.
Richmond, IN
New Product Development Trends
Hear from experts on what consumers are looking for in financial services, what your competitors
(bank and nonbank) are doing and how to respond in a competitive, cluttered marketplace.
Joseph R. Sullivan
President & CEO
Market Insights, Inc.
Chicago, IL
2:15 p.m. – 2:45 p.m..
Refreshment Break in the Marketplace
2:45 p.m.
Marketplace Closes
3 p.m. – 4 p.m.
General Session
One Bank’s Response to a Natural Disaster Hurricane Katrina roared into New Orleans causing extensive damage that
worsened into the greatest natural disaster in U.S. history when the
levees failed the next day. Learn how one New Orleans Bank faced the
challenge. Mike Nolan of the Fifth District Savings Bank will discuss
the value of disaster planning and how his bank restarted operations
when 70% of the city was underwater. The value of banking trade
associations and the expectations of regulators in extreme situations
will also be addressed.
Mike Nolan Chairman, President & CEO Fifth District Savings Bank New Orleans, LA
4:15 p.m. – 5 :30 p.m.
Concurrent Session
Tracks:
Operations, Payments, and Technology
Security Management and Fraud Protection
Sales and Marketing
Combating Insider Threats Insider threats are the single biggest threat to any banks information
security program. Effective use of technology, employee background
checks, and establishing a corporate culture that can identify the
telltale signs of potential insider abuse are key components to
mitigating insider threat risk. Examine the behavioral and technical
analysis of illicit insider computer crimes with representatives from
the U.S. Secret Service and review banking regulators expectations for
background screening.
Michael B. Benardo Chief, Cyber-Fraud and Financial Crimes Section Division of Supervision and Consumer Protection Federal Deposit Insurance Corporation Washington, DC
Ed Petersen Vice President, Business Development Intelius, Inc. Bellevue, WA
Steve Ward
Special Agent
U.S. Secret Service
Miami, FL
Moderator:
Bryan Nash
Vice President
McHenry Savings Bank
McHenry, IL
Technologies to Protect the Bank
How is technology helping bankers defend their financial institution,
personnel, and customers? Learn about the latest technology for the
security officer.
Peter Kennedy
Director of Business Development
Wilson Group
Farmington Hills, MI
Bob Kim
Chief Relationship Officer
Bankers Toolbox
Los Angeles, CA
Lawrence T. Levine
Managing Director and Co-Founder
SecurePipe, Inc.
Troy, VA
Moderator:
Mark A. McKinnon
Dedham Institution for Savings
Safe Marketing: Making Sure
You’re in Compliance
Our expert covers all the key regulations that affect bank marketing, including advertising disclosure.
Learn what you need to know to promote your bank’s services while staying in compliance. Also,
complying with the new Do-Not-Call and Do-Not-Fax Laws. Many marketers are moving toward
permission-based contact to improve their effectiveness, but it’s also the law for calls
and faxes. Learn how to ensure your bank is in compliance when using these prospecting mediums.
Paul Hancock, Esq.
Hogan & Hartson LLP
Miami, FL
6 p.m. – 7 p.m.
Reception
Wednesday, March 22, 2006
7:30 a.m. – 12 Noon
Registration
7:30 a.m. – 8:30 a.m.
Federal Reserve Town Hall Forum with Continental Breakfast
Join senior officials from the Federal Reserve Board of Governors and
the Federal Reserve Banks to discuss policy and payment operations
issues important to community banks. This interactive forum includes
brief presentations by senior Fed staff and the opportunity for bankers
to address their questions and concerns. Topics include: item
processing, Check21, ACH operations, Fed research, and new operations
oriented regulations and initiatives.
Moderator:
Kade Peterson
Sterling Savings Bank
Sales & Marketing Peer Group Session with Continental Breakfast
8:30 a.m. – 9 a.m.
Continental Breakfast
9 a.m. – 10:15 a.m.
Concurrent Session
Tracks:
Operations, Payments, and Technology
Security Management and Fraud Protection
Sales and Marketing
international Payment Opportunities Economic opportunity has attracted immigrants to the United States for
two hundred years and it continues today. Often, new immigrants use
their incomes to support family members that have remained behind in
their native country. Learn how banks can increase their customer base
by processing these international remittances profitably and
efficiently.
Jeffrey Levy Vice President, Global Payment Services Wachovia Bank N.A. Philadelphia, PA
Kai Schmitz COO/EVP Alante Financial Washington, DC
Managing Money Laundering Risk—Beyond BSA/SAR/CTR
The Federal Government has made it clear that the focus and intent is
for financial institutions to deter, detect, and report money laundering
attempts. Review what patterns your bank should be looking for and how
to report it.
Robert A. Goldfinger, CAMS
Vice President, Business Development
Focus Technology Group
West Peabody, MA
Moderator:
Tom Lamphere
Vice President, Security
Partners Trust Bank
Binghamton, NY
Skills for the Bank CMO
The role of the chief marketing officer has grown to greater
importance in implementing the bank’s strategic plan. Learn key
techniques for success including working effectively with people across
the bank.
Joseph Curcio
Vice President of Marketing
Ridgewood Savings Bank
Ridgewood, NY
Lisa Michelone
Senior Vice President
Reliance Bank
Altoona, PA
Moderator:
Thomas M. Caron
Bank of Easton
10:15 a.m. – 12 Noon
Closing General Session
Presiding Officer:
Roy Balkus
Naugatuck Savings Bank
How to Claim the Future without Losing the Past Learn how different generations respond to marketing tactics. Dr. Carner
is president and founder of the bank consulting firm Carner &
Associates, Ltd., which published the Bancpen Reports TM utilized by
over 2500 financial institutions nationwide. He currently provides
market research, cross-selling and sales management consulting to major
corporations nationwide.
William J. Carner, Ph.D. Director of the Business Foundations Program University of Texas at Austin Austin, TX
Translating Ideas into Action
Turn all the great ideas you heard at the conference into a
practical action plan that support your bank’s strategic vision.
Leading this interactive session is Jack Salvetti, Managing
Principal of S.R. Snodgrass, A.C. Jack directs the firm’s Financial
Services Consulting Group in the areas of strategic planning,
organizational design, profit enhancement, and process improvement.
He brings his visionary consulting expertise and practical financial
background to the challenge of moving from inspiration to strategic
alignment to implementation.
Jack Salvetti
Managing Principal,
S.R. Snodgrass, A.C.
Wexford, PA
12 Noon
Adjournment
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OPTIONAL WORKSHOPS |
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Operations, Payments, and Technology
Information Security Program – Beyond the Regulatory Requirements
Sunday, March 19, 1 p.m. – 5 p.m.
Fee: ACB Member: $150, Nonmember: $225
Inadequate information security programs continue to be one of the most
frequently cited issues by bank examiners. In this session, you actively
participate in the development of an information security program that
includes development of policies and procedures, business continuity
plans, incident response programs, and other key security controls. This
program is intended to go beyond what is required by bank regulators
providing participants with a working framework to help better mange
information security at their banks.
Community Bank Payment Card Management
Sunday, March 19, 1 p.m. – 5 p.m.
Fee: ACB Member: $150, Nonmember: $225
With payment card growth continuing at a torrid pace and competition
increasing, community banks need to be ever diligent to offer
competitive products, manage risks, increase customer use, and obtain
new customers. This fast-paced workshop covers a wide array of issues
from strengthening loyalty and reward programs, offering new products
(e.g., payroll, prepaid, etc.), managing risk, and dealing with
compromised card losses.
Security Management and Fraud Protection
Advanced Security Officer Review
Sunday, March 19, 1 p.m. – 3 p.m.
Fee: ACB Member: $125, Nonmember: $175
This interactive session for security officers helps participants get
the most out of their conference experience. Topics include: new
security technology and equipment, dealing with law enforcement, case
management, and reviewing the latest bank scams. Security officers share
their experiences in dealing with balancing security needs, mitigating
internal fraud risk, providing access to customers, and other security
related topics.
Sales and Marketing
How to Write and Design Successful Promotional Materials
Sunday, March 19, 1 p.m. – 5 p.m.
Fee: ACB Member: $150, Nonmember: $225
Learn strategies to create high-impact ads, e-mails, newsletters,
brochures, reports, flyers, websites, and everything else you want
people to read. This session covers how setting action-oriented
objectives and understanding your audience segments are key to creating
effective promotional strategies and get the tools to generate
results-producing copy (i.e., 12 Hallmarks of Excellences, the Empathy
Index, the Gunning Fog Index, Six Styles of Winning Copy, et al). Learn
how to critique designs using checklists and tools for analysis. Learn
to test whether your promotional messages are clear and whether your
emphasis is correct. Discover how fonts are likely to be perceived, and
how to select those that create just the image you seek-while
maintaining readability.
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EXHIBIT IN THE MARKETPLACE |
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Sold Out in 2005!
Don’t miss this chance to show and discuss your products and services.
The Marketplace hours are scheduled to maximize delegate traffic. For
more information, call Liz Felmey at (888) 872- 0275, ext. 3162 or email
[email protected].
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TESTIMONIALS |
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“It was an exciting opportunity that provided a wealth of information. I
left the event with a great deal of enthusiasm and an eagerness to share
all that I ha learned. The networking opportunity was a plus also. It’s
good to share notes with your peers around the nation. Thanks again ACB
for a great conference!”
Irvina A. Mallory, Vice President
The Harbor Bank of Maryland
Baltimore, Maryland
Asset size: 243 million
“I have attended similar conferences and this one was the most
beneficial I have been to.”
Wendy Seaman, SVP & COO
First National Bank
Berlin, Wisconsin
Asset size: $250 million
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